Franchising & home services
Jim's Group
Digital presence for a multi-service franchise network
About the project
Jim's Group is an Australian franchise network that began as a part-time gardening round started by Jim Penman, who founded the mowing business in 1982 while completing a PhD in history at Latrobe University.
It has since grown into a multi-division franchise operation, and the digital presence has to carry that scale — many service lines, many franchisees, one brand.
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