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Salesforce Development

A Salesforce development company for the parts clicks can't fix

BinaryBrill is a Salesforce development company that untangles a heavily customised org as often as it extends one — Apex, Lightning Web Components and proper Sales Cloud, Service Cloud or Experience Cloud configuration, built by in-house senior engineers rather than a partner who bills by the ticket. Our Salesforce customisation services and integration work exist so you can hire Salesforce developers for a single clean-up or an ongoing team, and still own everything they build.

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A senior engineer replies within 24 hours — not a sales rep.

The state most Salesforce orgs are actually in

Nobody can explain half the automation

Flows fire other flows, a validation rule blocks a case nobody remembers approving, and a field marked required hasn't been used since a process changed two reorgs ago. The admin who built it left, the documentation never existed, and every change now starts with someone tracing what breaks if this one thing moves.

You're approaching governor limits and don't know why

A report times out, a batch job fails intermittently, an integration starts throwing exceptions under load. The cause is usually years of accumulated triggers and workflow rules doing overlapping work on the same object, not the platform running out of headroom. Diagnosing it needs someone who reads Apex, not just clicks.

Declarative tools were pushed past where they fit

Flow can model a lot, but a process with real branching logic, external calls or bulk-safe requirements eventually needs code. Teams that avoid Apex on principle end up with a Flow so large it's slower to debug than a class would have been, and just as hard for a new admin to read.

The integration syncs until it quietly doesn't

Orders, invoices and support tickets are meant to flow between Salesforce and the rest of the stack, and mostly do — until an API limit is hit, a retry duplicates a record, or a schema change on one side goes unnoticed on the other. Nobody finds out until finance asks why a customer was billed twice.

How we work as your Salesforce development company

Most Salesforce problems aren't a missing feature. They're years of well-intentioned customisation with nobody responsible for the whole picture. We start by reading what's there before we add to it.

Org health review before any new build

We inventory triggers, flows, validation rules and unused metadata, and flag what's actively creating governor limit risk or blocking a change you want to make. Plenty of engagements start with removing code before we write any, because a smaller org is a faster and cheaper one to work in.

Declarative where it holds, Apex where it doesn't

We don't default to code because it's more billable, and we don't force complex logic into Flow because it looks simpler on a diagram. The decision is made on maintainability and bulk safety, and either way it's documented so the next person — including us in a year — understands why.

Test coverage that would actually catch a regression

Salesforce's coverage threshold is a floor, not a target. We write Apex tests around real bulk scenarios and edge cases, not padding designed to clear a percentage, because the point of a test suite is that a release doesn't quietly break the thing it wasn't touching.

Integrations built to be watched, not just built

Every sync to an ERP, billing platform or support desk gets conflict handling, retry logic and monitoring that raises an alert to a named person when it fails. A silent sync failure costs more than the integration saved, so we treat visibility as part of the deliverable, not an afterthought.

What this covers

Pick the piece you need, or bring us the problem and we'll tell you which applies.

Org Health & Technical Debt Review

A structured read of what's actually in your org before we or anyone else adds to it — which fields, flows and triggers are load-bearing, which are folklore, and where governor limit risk is building quietly. Most reviews end with a list of things worth deleting, not just building.

Org health review covering technical debt, unused metadata and governor limit risk
Dependency mapping so nobody deletes a field something else silently relies on
A prioritised remediation list separating urgent risk from cosmetic debt
A written baseline you can hand to the next Salesforce partner if you ever need to

Apex & Lightning Web Components Development

Custom development for the logic declarative tools genuinely can't carry — bulk-safe triggers, scheduled and batch Apex, and Lightning Web Components for interfaces Flow can't build cleanly. Every class ships with test coverage written against real scenarios, not padding to clear a percentage.

Apex, triggers and Lightning Web Components built with test coverage that means something
Bulk-safe patterns that hold under data volumes your sandbox never sees
Custom Lightning pages and components for workflows the standard UI can't express
Code reviewed against Salesforce limits before it ships, not after it fails in production

Sales Cloud, Service Cloud & Experience Cloud Configuration

Configuration of the clouds you're actually paying for, set up against how your team works rather than a generic best-practice template. That covers pipeline and case logic, approval processes, and portals for partners or customers who need visibility without a login to the full org.

Sales Cloud, Service Cloud and Experience Cloud configured against your real process
Approval processes and assignment rules that match how decisions are actually made
Customer and partner portals scoped to exactly what an external user should see
Declarative-first configuration, with custom code reserved for the genuine gap

Salesforce Integration Services

Two-way integration between Salesforce and the ERP, billing, support desk or e-commerce platform it needs to agree with, built with conflict rules and monitoring rather than a sync that runs once and drifts. We use MuleSoft or Platform Events where the volume justifies it, and a direct API integration where it doesn't.

Two-way integration with ERP, billing and support systems, with sync monitoring
Idempotent handling so a retry doesn't create a duplicate record
Middleware such as MuleSoft only where the number of endpoints actually needs it
Alerting that names a person when a sync fails, instead of failing silently

Managed Salesforce Support & Admin Handover

Ongoing support for orgs that need routine changes made quickly and a second opinion before anything risky ships, priced so you can hire Salesforce developers for exactly the hours you need. We also train your internal admin properly, so the small stuff doesn't need to come to us at all.

Release management through a proper pipeline, not manual change sets in production
A defined response window for urgent fixes versus routine change requests
Admin training and documentation so routine configuration stays in-house
Proactive monitoring for governor limits, failed jobs and integration errors

The stack we build on

Chosen to fit the problem — not because it's what we used last time.

Salesforce platform

Sales Cloud
Service Cloud
Experience Cloud
Salesforce CPQ
Salesforce Flow
Salesforce Data Cloud

Development & tooling

Apex
Lightning Web Components
SOQL
Salesforce DX
Visualforce
Salesforce CLI

Integration & data

REST & SOAP APIs
Platform Events
MuleSoft
Heroku Connect
Data Loader
Apache Kafka

DevOps & quality

GitHub Actions
Copado
Gearset
Apex PMD
Jest for LWC
Salesforce Shield

How we'll work together

Every stage ends with something in your hands — not a status update.

01
Org health review
We audit the existing org — custom objects, automation, unused fields, integration points and anything close to a governor limit — before proposing a single line of new work. Most reviews surface quick wins that reduce risk without touching the roadmap.
You get: A written org health report ranking technical debt and risk, plus a scoped recommendation for what to build, fix or remove first.
02
Model the process, not just the object
We sit with the sales, service or ops team using the org day to day and map how work genuinely moves, including the exceptions that never made it into a requirements doc. That gets reflected back in a sandbox so the process owner can react to something real.
You get: Documented process flows with edge cases, a configuration and Apex specification, and a working sandbox for review.
03
Build, test and integrate
Configuration changes and Flow updates ship alongside Apex and Lightning Web Components where the logic genuinely needs code, with meaningful test coverage on every class. Integrations to your other systems are wired in with monitoring from the first deployment.
You get: Sprint demos in a sandbox against your data, a passing test suite, and live integrations with alerting configured.
04
Deploy, train and hand over
Releases go out through a proper deployment pipeline rather than a manual change set, with a rollback plan attached. We train admins and end users by role, then stay close through the first weeks because that's when edge cases the sandbox didn't cover show up.
You get: A production deployment with release notes, role-based training material, and documentation your admin can act on without calling us first.

Where we've applied this

Financial services

Client onboarding and advisor pipelines built on Sales Cloud with the field-level security and audit trail a regulator will actually ask to see.

Manufacturing

Service Cloud case management tied to warehouse and ERP systems, so a field engineer sees stock and warranty status before they quote a repair.

Professional services

Engagements tracked from opportunity through delivery with Experience Cloud portals giving clients visibility without a support call.

Healthcare

Referral and patient enquiry pipelines on Service Cloud with the access controls and logging clinical data actually requires.

Retail & e-commerce

Customer service and loyalty data unified across store and online channels, integrated with order and fulfilment systems in near real time.

Logistics

Account and contract management for shippers and carriers, with Apex-driven pricing logic too particular for a standard object model.

Questions buyers ask us

Do we need custom Apex, or can this be done declaratively?

Often it can be declarative, and we'll say so rather than defaulting to code. Flow, validation rules and standard configuration cover most business processes and are cheaper to maintain because any admin can read them. Apex earns its place when logic has to run in bulk safely, call an external system mid-transaction, or handle branching too complex for Flow to stay readable. We make that call during the review, not after we've already started building.

Should we hire Salesforce developers directly or work with an agency like BinaryBrill?

It depends on how continuous the work is. A single in-house hire makes sense if you have enough steady work to keep them busy and can manage their output technically. Working with us gets you a team that already covers admin, Apex and integration without a hiring cycle, and you can scale the hours up or down as the roadmap changes. Several clients start with a project engagement and keep us on for ongoing support once they see how it runs.

What drives the cost of a Salesforce project?

The state of the existing org matters more than the size of the new request. A clean org with sensible automation is fast to extend; an org with years of undocumented customisation costs more because the work starts with untangling what's there before anything new can be added safely. Integration count and data volume are the other two big factors. We price firmly after the org health review, not before it.

Can you fix an org an agency has already made a mess of?

Yes, and it's a large part of what we're asked to do. We start with the same org health review regardless of who built the original system, map what's genuinely load-bearing, and prioritise the fixes that reduce risk fastest. Most of these engagements end up cheaper than a full rebuild, because the platform underneath is usually sound even when the configuration on top of it isn't.

Is Salesforce customisation ever the wrong answer?

Yes. If your process is genuinely generic, standard configuration with light Flow work is enough, and paying for bespoke Apex would be over-engineering a problem the platform already solves. And if your core business logic is unrelated to sales or service — a manufacturing scheduling engine, say — building it inside Salesforce just to keep everything in one place usually costs more than integrating a purpose-built system. We'll tell you when that's the situation.

How do you handle our data privacy and access control requirements?

Through Salesforce's own field-level security, permission sets and sharing rules, configured against your actual access policy rather than left on defaults. Where a regulator or client contract requires field-level encryption or platform event monitoring, we configure Salesforce Shield rather than build a workaround. Any integration we build only moves the fields it needs, not a full object export.

How long does a typical engagement take?

An org health review and remediation plan is usually a couple of weeks. A configuration project — a new Service Cloud process, an Experience Cloud portal — typically lands in six to ten weeks depending on integration scope. Ongoing support arrangements run for as long as you need routine changes made, priced by the hour or on a retained block.

Who writes the code, and where are they based?

Our own in-house engineers in Sahibzada Ajit Singh Nagar, Punjab — 45+ of them, with over a decade of combined delivery experience, delivering for clients in 15+ countries. Nothing is subcontracted. You own the code, the metadata and the deployment pipeline from day one, and the engineer demonstrating the sprint is the one who built it.

Can you work alongside our existing Salesforce admin?

Yes, and it's usually the better arrangement. Your admin holds process knowledge we'd otherwise spend weeks rebuilding. We typically take the Apex, integration and architecture work while pairing with your admin on configuration decisions, so the org stays something they can maintain confidently once we step back.

Tell us what your org is doing that it shouldn't be

Describe the process that's stuck in a Flow nobody trusts or an integration that drifts out of sync. A senior engineer replies within 24 hours, and if the fix is configuration rather than custom code, that's what we'll tell you on the first call.

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